Gone fishing
Henån · est. 2012 · website ↗
Registered as Gone Fishing AB
We are creating a new digital media plattform for sampling. We have developed a new sampling tool that makes sampling campaigns easier, more effective and measurable. A tool that both building brands and make sampling funnier and more effective. A platform that enhances the actual experience of sampling for customers and at the same time makes it more efficient for the brand owners to monitor campaigns, see the effectiveness and follow up on the campaigns.
Filed financials
Filed with a public registryFiled with Bolagsverket. The legal entity, not the group.
| Fiscal year | Revenue | Result | Employees | Cash | Equity | Total assets | Flags |
|---|---|---|---|---|---|---|---|
| FY2025 | 0.8 MSEK | 0.1 MSEK | - | 0.5 MSEK | 0.3 MSEK | 0.6 MSEK | None |
| FY2024 | 0.7 MSEK | 0.1 MSEK | - | 0.5 MSEK | 0.3 MSEK | 0.6 MSEK | None |
| FY2023 | 0.7 MSEK | 0.1 MSEK | 1 | 0.4 MSEK | 0.2 MSEK | 0.4 MSEK | None |
| FY2022 | 0.3 MSEK | under 0.1 MSEK | 1 | 0.3 MSEK | 0.1 MSEK | 0.3 MSEK | None |
| FY2021 | 0.2 MSEK | 0.1 MSEK | 1 | 0.2 MSEK | 0.1 MSEK | 0.3 MSEK | None |
| FY2020 | 0.3 MSEK | under 0.1 MSEK | 1 | 0.4 MSEK | under 0.1 MSEK | 0.4 MSEK | None |
| FY2019 | 0.6 MSEK | 0.1 MSEK | 1 | 0.5 MSEK | 0.3 MSEK | 0.5 MSEK | None |
| FY2018 | 0.4 MSEK | - | - | - | - | - | None |
| FY2017 | 0.4 MSEK | - | - | - | - | - | None |
No open roles right now
No careers feed matched, so I cannot say whether Gone fishing is hiring.
Gone fishing’s careers page ↗Registered business activity (SNI)
Filed with a public registryStandard industry classification codes as filed with Bolagsverket.
Everything I could know about Gone fishing
A blank is a gap in my coverage.
Company health
Filed with a public registry- SurvivalEquity ratio 47%Profitable in its latest filed accounts (FY2025): revenue 0.8 MSEK, profit 0.1 MSEK, a 8% margin, revenue growth 13%. Equity ratio 47% (soliditet, the standard Swedish solvency measure): equity 0.3 MSEK of 0.6 MSEK total assets, the share of the company funded by its own capital rather than debt.
- Age14 years oldFounded 2012, 14 years ago.
- CapitalSeedSelf-reported to the startup directory.
- Distress flagsNo data for this company yet
- GrowthSteadyAverage employees filed with Bolagsverket went from 1 in 2022 to 1 in 2023, effectively unchanged. This is a fiscal-year average from filed accounts, so it lags: it says whether the company has been adding people, not whether a role is open today. Filed revenue FY2017 442 KSEK to FY2025 838 KSEK, across 9 filed years.
What you'd build and work with
Read from their job ads- Building (problem type)No data for this company yet
- StackNo data for this company yet
- Role shapeNo data for this company yet
- SectorSales & marketing softwareMapped from the industry tags this company reported to the startup directory (advertising). Self-reported, so it is the company's own claim about its market.
- Engineering reputationRead from what they publishNo data for this company yetCompany websites plus the public GitHub API. Broader discovery via GitHub search would need an API token.
Hiring practicalities
Read from their job ads- Open rolesNo data for this company yet
- Working languageEnglish siteI hold no job-ad text for this company, so this is read from their own site: their website declares itself English. That is a proxy, not a statement about the working language. Checked against the 222 companies where I have both, it agrees about 9 times in 10, and the way it fails is a company running an English site while hiring only in Swedish.
Fit and mission
Worked out from facts I hold- Fit (chaos or structure)Balancedfounded 2012 (14 years ago), ~31 employees, Seed stage. Age, size and stage combine into the read.
Companies like this one
Worked out from facts I holdEach shows why. Not a recommendation.
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Work here?
Nobody has answered yet. Same questions for every company.
Answer for this companyOn the map
Söbben 212, 473 91 Henån
Address as filed with Bolagsverket.
Drawn by OpenStreetMap, so it only loads when you ask for it.
Wrong about Gone fishing?
The address, the headcount, the logo, a role that closed. Tell me which and I will fix it.