Upotential - The Gym for Mental Fitness®
Stockholm area, Sweden · est. 2018 · website ↗
Registered as Upotential AB
Upotential is a place where you train your mental skills to improve performance and mental wellbeing together with other people from all over the world. Upotential was founded 2019 in Sweden by Marianne 'Maja' Marescotti, a former elite tennis player, and Catrin Eriksson, an Ironman finisher. Maja and Catrin felt that something was off in the discussions around mental health.
Filed financials
Filed with a public registryFiled with Bolagsverket. The legal entity, not the group.
| Fiscal year | Revenue | Result | Employees | Cash | Equity | Total assets | Flags |
|---|---|---|---|---|---|---|---|
| FY2025 | 1.0 MSEK | -0.7 MSEK | 2 | 0.3 MSEK | 1.0 MSEK | 2.5 MSEK | None |
| FY2024 | 1.0 MSEK | -0.9 MSEK | 2 | 0.5 MSEK | 1.7 MSEK | 3.4 MSEK | None |
| FY2023 | 0.6 MSEK | -1.9 MSEK | 4 | 0.5 MSEK | 2.7 MSEK | 4.4 MSEK | None |
| FY2022 | 0.2 MSEK | -2.5 MSEK | 4 | 0.9 MSEK | 1.2 MSEK | 3.7 MSEK | None |
| FY2021 | 0.1 MSEK | -2.8 MSEK | 4 | 4.0 MSEK | 3.7 MSEK | 4.2 MSEK | None |
| FY2020 | under 0.1 MSEK | - | - | - | - | 1.2 MSEK | None |
| FY2019 | under 0.1 MSEK | - | - | - | - | - | None |
No open roles right now
No careers feed matched, so I cannot say whether Upotential - The Gym for Mental Fitness® is hiring.
Upotential - The Gym for Mental Fitness®’s careers page ↗Registered business activity (SNI)
Filed with a public registryStandard industry classification codes as filed with Bolagsverket.
Everything I could know about Upotential - The Gym for Mental Fitness®
A blank is a gap in my coverage.
Company health
Filed with a public registry- SurvivalRunway ~5 moLoss-making in its latest filed accounts (FY2025). cash 0.3 MSEK, loss 0.7 MSEK over the year (0.1 MSEK/month), revenue 1.0 MSEK, revenue growth -1%. Cash divided by that burn is ~5 months of runway. Filed facts, but the burn is the accounting result rather than true cash flow, and a funding round raised since the filing date does not show here yet.
- Age8 years oldFounded 2018, 8 years ago.
- CapitalPre-seedSelf-reported to the startup directory.
- Distress flagsNo data for this company yet
- GrowthSteadyAverage employees filed with Bolagsverket went from 2 in 2024 to 2 in 2025, effectively unchanged. This is a fiscal-year average from filed accounts, so it lags: it says whether the company has been adding people, not whether a role is open today. Filed revenue FY2019 43 KSEK to FY2025 967 KSEK, across 7 filed years.
What you'd build and work with
Read from their job ads- Building (problem type)No data for this company yet
- StackNo data for this company yet
- Role shapeNo data for this company yet
- SectorEducationMapped from the industry tags this company reported to the startup directory (education). Self-reported, so it is the company's own claim about its market.
- Engineering reputationRead from what they publishNo data for this company yetCompany websites plus the public GitHub API. Broader discovery via GitHub search would need an API token.
Hiring practicalities
Read from their job ads- Open rolesNo data for this company yet
- Working languageEnglish siteI hold no job-ad text for this company, so this is read from their own site: their website declares itself English. That is a proxy, not a statement about the working language. Checked against the 222 companies where I have both, it agrees about 9 times in 10, and the way it fails is a company running an English site while hiring only in Swedish.
Fit and mission
Worked out from facts I hold- Fit (chaos or structure)Chaosfounded 2018 (8 years ago), ~6 employees, Pre-seed stage. Age, size and stage combine into the read.
Companies like this one
Worked out from facts I holdEach shows why. Not a recommendation.
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Work here?
Nobody has answered yet. Same questions for every company.
Answer for this companyOn the map
Östermalmsgatan 26a, 114 26 Stockholm
Address as filed with Bolagsverket.
Drawn by OpenStreetMap, so it only loads when you ask for it.
Wrong about Upotential - The Gym for Mental Fitness®?
The address, the headcount, the logo, a role that closed. Tell me which and I will fix it.