Reeler
Stockholm area, Sweden · est. 2021 · website ↗
Registered as Reeler Tech AB
Reeler is an enterprise marketing platform, that helps brands enrich their content marketing campaigns with user-generated content (UGC). The Reeler founder team has 10 years' experience working with UGC, so we know how admin-heavy and time-consuming UGC can be. We have also experienced the lack of good systems that can handle video. So after discussing and validating this problem with 15 big consumer brands working with UGC, we went ahead and built Reeler.
Filed financials
Filed with a public registryFiled with Bolagsverket. The legal entity, not the group.
| Fiscal year | Revenue | Result | Employees | Cash | Equity | Total assets | Flags |
|---|---|---|---|---|---|---|---|
| FY2025 | 0.4 MSEK | -0.2 MSEK | 2 | 0.1 MSEK | 1.7 MSEK | 1.7 MSEK | None |
| FY2024 | 0.7 MSEK | 0.2 MSEK | 2 | under 0.1 MSEK | 0.7 MSEK | 1.9 MSEK | None |
| FY2023 | 0.5 MSEK | -0.3 MSEK | 2 | 0.1 MSEK | 0.6 MSEK | 1.7 MSEK | None |
| FY2022 | 0.6 MSEK | 0.4 MSEK | 2 | 1.1 MSEK | 0.9 MSEK | 2.0 MSEK | None |
| FY2021 | under 0.1 MSEK | -0.7 MSEK | 2 | 0.3 MSEK | 0.3 MSEK | 0.3 MSEK | None |
No open roles right now
No careers feed matched, so I cannot say whether Reeler is hiring.
Reeler’s careers page ↗Registered business activity (SNI)
Filed with a public registryStandard industry classification codes as filed with Bolagsverket.
Everything I could know about Reeler
A blank is a gap in my coverage.
Company health
Filed with a public registry- SurvivalRunway ~6 moLoss-making in its latest filed accounts (FY2025). cash 0.1 MSEK, loss 0.2 MSEK over the year (under 0.1 MSEK/month), revenue 0.4 MSEK, revenue growth -40%. Cash divided by that burn is ~6 months of runway. Filed facts, but the burn is the accounting result rather than true cash flow, and a funding round raised since the filing date does not show here yet.
- Age5 years oldFounded 2021, 5 years ago.
- CapitalPre-seedSelf-reported to the startup directory.
- Distress flagsNo data for this company yet
- GrowthSteadyAverage employees filed with Bolagsverket went from 2 in 2024 to 2 in 2025, effectively unchanged. This is a fiscal-year average from filed accounts, so it lags: it says whether the company has been adding people, not whether a role is open today. Filed revenue FY2021 12 KSEK to FY2025 446 KSEK, across 5 filed years.
What you'd build and work with
Read from their job ads- Building (problem type)No data for this company yet
- StackNo data for this company yet
- Role shapeNo data for this company yet
- SectorSales & marketing softwareMapped from the industry tags this company reported to the startup directory (saas, sales). Self-reported, so it is the company's own claim about its market.
- Engineering reputationRead from what they publishNo data for this company yetCompany websites plus the public GitHub API. Broader discovery via GitHub search would need an API token.
Hiring practicalities
Read from their job ads- Open rolesNo data for this company yet
- Working languageEnglish siteI hold no job-ad text for this company, so this is read from their own site: their careers page declares itself English. That is a proxy, not a statement about the working language. Checked against the 222 companies where I have both, it agrees about 9 times in 10, and the way it fails is a company running an English site while hiring only in Swedish.
Fit and mission
Worked out from facts I hold- Fit (chaos or structure)Chaosfounded 2021 (5 years ago), ~6 employees, Pre-seed stage. Age, size and stage combine into the read.
Companies like this one
Worked out from facts I holdEach shows why. Not a recommendation.
- Also Sales & marketing software · Similar size (under 10) · Same age (3 to 5 years)
- Also Sales & marketing software · Similar size (under 10) · Same age (3 to 5 years)
- Also Sales & marketing software · Similar size (under 10)
- Also Sales & marketing software · Similar size (under 10)
- Also Sales & marketing software · Similar size (under 10)
- Also Sales & marketing software · Similar size (under 10)
Work here?
Nobody has answered yet. Same questions for every company.
Answer for this companyOn the map
Jarlsgatan 57, 113 56 Stockholm
Address from the company's own site.
Drawn by OpenStreetMap, so it only loads when you ask for it.
Wrong about Reeler?
The address, the headcount, the logo, a role that closed. Tell me which and I will fix it.