Mediatool
Stockholm area, Sweden · est. 2009 · website ↗
Registered as Camphouse AB
Welcome to Mediatool – a growing scale-up building a web application for advertisement planning. Mediatool helps its customers input, visualize and summarize all of their marketing data in an easy and understandable way. Our customers include some of the world's biggest brands from all over the globe.
Filed financials
Filed with a public registryFiled with Bolagsverket. The legal entity, not the group.
| Fiscal year | Revenue | Result | Employees | Cash | Equity | Total assets | Flags |
|---|---|---|---|---|---|---|---|
| FY2024 | 57 MSEK | -34 MSEK | 43 | 52 MSEK | 66 MSEK | 101 MSEK | None |
| FY2023 | 36 MSEK | -8.9 MSEK | 28 | 87 MSEK | 97 MSEK | 114 MSEK | None |
| FY2022 | 25 MSEK | -5.6 MSEK | 30 | 19 MSEK | 26 MSEK | 37 MSEK | None |
| FY2021 | 13 MSEK | -11 MSEK | 30 | 14 MSEK | 16 MSEK | 25 MSEK | None |
| FY2020 | 8.4 MSEK | under 0.1 MSEK | 11 | 26 MSEK | 27 MSEK | 31 MSEK | None |
| FY2019 | 6.1 MSEK | - | - | - | - | - | None |
| FY2018 | 4.6 MSEK | - | - | - | - | - | None |
Open roles right now (1)
Open when I last checked, via their Teamtailor careers site.
Stack, from their job ads
From Mediatool’s own job ads, so only the part it is hiring for.
Infrastructure
Registered business activity (SNI)
Filed with a public registryStandard industry classification codes as filed with Bolagsverket.
Open source activity
Read from what they publishFrom the company’s own linked GitHub organization, @mediatool.
Everything I could know about Mediatool
A blank is a gap in my coverage.
Company health
Filed with a public registry- SurvivalRunway ~18 moLoss-making in its latest filed accounts (FY2024). cash 52 MSEK, loss 34 MSEK over the year (2.8 MSEK/month), revenue 57 MSEK, revenue growth 57%. Cash divided by that burn is ~18 months of runway. Filed facts, but the burn is the accounting result rather than true cash flow, and a funding round raised since the filing date does not show here yet.
- Age17 years oldFounded 2009, 17 years ago.
- CapitalGrowthSelf-reported to the startup directory.
- Distress flagsNo data for this company yet
- GrowthGrowing, +15 (+54%)Average employees filed with Bolagsverket went from 28 in 2023 to 43 in 2024, a change of +15 people (+54%). This is a fiscal-year average from filed accounts, so it lags: it says whether the company has been adding people, not whether a role is open today. Filed revenue FY2018 4,609 KSEK to FY2024 56,913 KSEK, across 7 filed years.
What you'd build and work with
Read from their job ads- Building (problem type)Platform/InfraPlatform/Infra (1): 1 posting classified from title/description keywords, not ML.
- StackAWS1Elasticsearch1Kubernetes1MongoDB1Redis1Terraform1AWS (1), Elasticsearch (1), Kubernetes (1), MongoDB (1), Redis (1), Terraform (1), counted over the postings whose text I hold.
- Role shapeNo data for this company yet
- SectorMedia & entertainmentMapped from the industry tags this company reported to the startup directory (entertainment, itsoftware, saas). Self-reported, so it is the company's own claim about its market.
- Engineering reputationRead from what they publishGitHub: mediatool2 public repos, 7 stars, last push 5 weeks ago.
Hiring practicalities
Read from their job ads- Open roles1 open1 role, sourced from the company's own Teamtailor board.
- Working languageEnglishRead from the words in this company's own live job ads, which is the company stating how it hires rather than me inferring it. Detected across this company's live postings.
Fit and mission
Worked out from facts I hold- Fit (chaos or structure)Balancedfounded 2009 (17 years ago), ~70 employees, Growth stage. Age, size and stage combine into the read.
Companies like this one
Worked out from facts I holdEach shows why. Not a recommendation.
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- Also building platform/infra · Shares AWS, Claude, Kubernetes and 1 more · Similar size (50 to 200) · Same age (over 10 years)
- Also Media & entertainment · Shares Terraform, Kubernetes, Claude and 1 more · Same age (over 10 years)
- Also Media & entertainment · Shares AWS, Kubernetes, Terraform · Same age (over 10 years)
- Also Media & entertainment · Shares Kubernetes, Terraform, AWS · Same age (over 10 years)
Work here?
Nobody has answered yet. Same questions for every company.
Answer for this companyOn the map
Nybrogatan 11, 114 39 Stockholm
Address from the company's own site.
Drawn by OpenStreetMap, so it only loads when you ask for it.
Wrong about Mediatool?
The address, the headcount, the logo, a role that closed. Tell me which and I will fix it.