Hooked Foods

Stockholm area, Sweden · est. 2018 · website ↗

Registered as Hooked Foods AB

We develop, sell and market our delicious healthy plant-based seafood to foodservice and grocery. Our first two products are: Toona & Salmoon. These include high levels of protein and exclude all the bad microplastics and mercury and can be produced in large scales without harming our oceans with overfishing. We are leading the transition to a healthier seafood ecosystem. We are Hooked, are you?

SurvivalMixedRunway ~8 mo

The auditor flagged going concern in the FY2024 accounts: a formal statement of material uncertainty about whether the company can keep operating for the next year. It is the auditor’s judgement, not a prediction, and companies do recover from it.

CapitalSeed
SectorEnergy, climate & industry
Employees3 (registry FY2024)
Age8 years est. 2018
FitChaos
Buildingcheck site
Languagecheck site
Open rolescheck site

Filed financials

Filed with a public registry

Filed with Bolagsverket. The legal entity, not the group.

Fiscal yearRevenueResultEmployeesCashEquityTotal assetsFlags
FY20241.4 MSEK-6.2 MSEK34.1 MSEK3.4 MSEK9.0 MSEKGoing concern note
FY20232.3 MSEK-16 MSEK103.5 MSEK5.4 MSEK12 MSEKNone
FY20224.9 MSEK-22 MSEK174.7 MSEK10 MSEK15 MSEKNone
FY20211.8 MSEK-----None
FY2020under 0.1 MSEK-0.5 MSEK-5.5 MSEK4.7 MSEK5.5 MSEKNone
FY2019-under 0.1 MSEK-under 0.1 MSEKunder 0.1 MSEKunder 0.1 MSEKNone
FY2018under 0.1 MSEKunder 0.1 MSEK20.1 MSEK0.1 MSEK0.1 MSEKNone

No open roles right now

No careers feed matched, so I cannot say whether Hooked Foods is hiring.

Hooked Foods’s careers page ↗

Distress flags

Filed with a public registry

Varsel notices, Kronofogden records, late filings, going-concern notes. What was filed, not a prediction.

Registered business activity (SNI)

Filed with a public registry

Standard industry classification codes as filed with Bolagsverket.

Icke-specialiserad partihandel med livsmedel, drycker och tobak

Everything I could know about Hooked Foods

A blank is a gap in my coverage.

Company health

Filed with a public registry
  • SurvivalRunway ~8 moLoss-making in its latest filed accounts (FY2024). cash 4.1 MSEK, loss 6.2 MSEK over the year (0.5 MSEK/month), revenue 1.4 MSEK, revenue growth -38%. Cash divided by that burn is ~8 months of runway. Filed facts, but the burn is the accounting result rather than true cash flow, and a funding round raised since the filing date does not show here yet.
  • Age8 years oldFounded 2018, 8 years ago.
  • CapitalSeedSelf-reported to the startup directory.
  • Distress flags2 flags, see abovewebsite-unreachable (2026-08-19), bankruptcy (2026-01-13)
  • GrowthShrinking, -7 (-70%)Average employees filed with Bolagsverket went from 10 in 2023 to 3 in 2024, a change of -7 people (-70%). This is a fiscal-year average from filed accounts, so it lags: it says whether the company has been adding people, not whether a role is open today. Filed revenue FY2018 0 KSEK to FY2024 1,432 KSEK, across 7 filed years.

What you'd build and work with

Read from their job ads
  • Building (problem type)No data for this company yet
  • StackNo data for this company yet
  • Role shapeNo data for this company yet
  • SectorEnergy, climate & industryMapped from the industry tags this company reported to the startup directory (consumergoods, agriculture, food). Self-reported, so it is the company's own claim about its market.
  • Engineering reputationRead from what they publishNo data for this company yetCompany websites plus the public GitHub API. Broader discovery via GitHub search would need an API token.

Hiring practicalities

Read from their job ads
  • Open rolesNo data for this company yet
  • Working languageNo data for this company yet

Fit and mission

Worked out from facts I hold
  • Fit (chaos or structure)Chaosfounded 2018 (8 years ago), ~3 employees, Seed stage. Age, size and stage combine into the read.

Companies like this one

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Each shows why. Not a recommendation.

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The address, the headcount, the logo, a role that closed. Tell me which and I will fix it.

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