Gro Play
Stockholms län, Sweden · est. 2012 · website ↗
Registered as Gro Play Digital AB
We are a game studio with a social mission. We want to entertain kids and families while also changing the way people think about important issues like health and sustainability. Games are simply great tools for learning. We are targeting the entire family, from grandmother to grandchild, which creates a common playground for all family members. Groplay is a game changer. We bridge the gap between age groups; we learn kids about important issues, and we entertain.
Filed financials
Filed with a public registryFiled with Bolagsverket. The legal entity, not the group.
| Fiscal year | Revenue | Result | Employees | Cash | Equity | Total assets | Flags |
|---|---|---|---|---|---|---|---|
| FY2025 | 5.8 MSEK | -0.3 MSEK | 7 | 1.1 MSEK | 2.7 MSEK | 3.1 MSEK | None |
| FY2024 | 7.3 MSEK | 0.8 MSEK | 7 | 2.5 MSEK | 3.6 MSEK | 4.4 MSEK | None |
| FY2023 | 6.8 MSEK | -0.4 MSEK | 8 | 1.2 MSEK | 2.8 MSEK | 3.3 MSEK | None |
| FY2022 | 6.5 MSEK | - | - | - | - | - | None |
| FY2021 | 8.8 MSEK | - | - | - | - | - | None |
No open roles right now
Gro Play's own site sends applicants to LinkedIn, which I do not read.
Gro Playon LinkedIn Jobs ↗Registered business activity (SNI)
Filed with a public registryStandard industry classification codes as filed with Bolagsverket.
Everything I could know about Gro Play
A blank is a gap in my coverage.
Company health
Filed with a public registry- SurvivalRunway ~36+ moLoss-making in its latest filed accounts (FY2025). cash 1.1 MSEK, loss 0.3 MSEK over the year (under 0.1 MSEK/month), revenue 5.8 MSEK, revenue growth -20%. Cash divided by that burn is ~36+ months of runway. Filed facts, but the burn is the accounting result rather than true cash flow, and a funding round raised since the filing date does not show here yet.
- Age14 years oldFounded 2012, 14 years ago.
- CapitalGrowthSelf-reported to the startup directory.
- Distress flagsNo data for this company yet
- GrowthSteadyAverage employees filed with Bolagsverket went from 7 in 2024 to 7 in 2025, effectively unchanged. This is a fiscal-year average from filed accounts, so it lags: it says whether the company has been adding people, not whether a role is open today. Filed revenue FY2021 8,839 KSEK to FY2025 5,829 KSEK, across 5 filed years.
What you'd build and work with
Read from their job ads- Building (problem type)No data for this company yet
- StackNo data for this company yet
- Role shapeNo data for this company yet
- SectorMedia & entertainmentMapped from the industry tags this company reported to the startup directory (education, entertainment). Self-reported, so it is the company's own claim about its market.
- Engineering reputationRead from what they publishGitHub: gro-playOrganization confirmed as @gro-play. Its activity has not been read yet.
Hiring practicalities
Read from their job ads- Open rolesNo data for this company yet
- Working languageEnglish siteI hold no job-ad text for this company, so this is read from their own site: their website declares itself English. That is a proxy, not a statement about the working language. Checked against the 222 companies where I have both, it agrees about 9 times in 10, and the way it fails is a company running an English site while hiring only in Swedish.
Fit and mission
Worked out from facts I hold- Fit (chaos or structure)Balancedfounded 2012 (14 years ago), ~7 employees, Growth stage. Age, size and stage combine into the read.
Companies like this one
Worked out from facts I holdEach shows why. Not a recommendation.
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Work here?
Nobody has answered yet. Same questions for every company.
Answer for this companyOn the map
Magnus Ladulåsgatan 39, 118 65 Stockholm
Address as filed with Bolagsverket.
Drawn by OpenStreetMap, so it only loads when you ask for it.
Wrong about Gro Play?
The address, the headcount, the logo, a role that closed. Tell me which and I will fix it.