Goalplan
Stockholm area, Sweden · est. 2011 · website ↗
Registered as Goalplan AB
Goalplan empowers retail and brand teams with innovative apps designed for reporting, tracking, training, and seamless information sharing. Based in Stockholm, we support clients worldwide in achieving their business goals. With 80% of the global workforce made up of deskless workers—primarily in industries like retail and service—many face challenges such as limited access to knowledge sharing, isolation, and difficulty engaging with formal communication channels.
Filed financials
Filed with a public registryFiled with Bolagsverket. The legal entity, not the group.
| Fiscal year | Revenue | Result | Employees | Cash | Equity | Total assets | Flags |
|---|---|---|---|---|---|---|---|
| FY2025 | 4.9 MSEK | -3.9 MSEK | 5 | 0.1 MSEK | 3.9 MSEK | 11 MSEK | None |
| FY2024 | 5.0 MSEK | -6.0 MSEK | 5 | 2.0 MSEK | 7.7 MSEK | 15 MSEK | None |
| FY2023 | 5.3 MSEK | -10 MSEK | 4 | 2.2 MSEK | 7.8 MSEK | 16 MSEK | None |
| FY2022 | 5.7 MSEK | - | - | - | - | - | None |
| FY2021 | 5.7 MSEK | - | - | - | - | - | None |
| FY2020 | 2.9 MSEK | - | - | - | - | - | None |
No open roles right now
No careers feed matched, so I cannot say whether Goalplan is hiring.
Goalplan’s careers page ↗Registered business activity (SNI)
Filed with a public registryStandard industry classification codes as filed with Bolagsverket.
Everything I could know about Goalplan
A blank is a gap in my coverage.
Company health
Filed with a public registry- SurvivalRunway ~0 moLoss-making in its latest filed accounts (FY2025). cash 0.1 MSEK, loss 3.9 MSEK over the year (0.3 MSEK/month), revenue 4.9 MSEK, revenue growth -2%. Cash divided by that burn is ~0 months of runway. Filed facts, but the burn is the accounting result rather than true cash flow, and a funding round raised since the filing date does not show here yet.
- Age15 years oldFounded 2011, 15 years ago.
- CapitalSeedSelf-reported to the startup directory.
- Distress flagsNo data for this company yet
- GrowthSteadyAverage employees filed with Bolagsverket went from 5 in 2024 to 5 in 2025, effectively unchanged. This is a fiscal-year average from filed accounts, so it lags: it says whether the company has been adding people, not whether a role is open today. Filed revenue FY2020 2,906 KSEK to FY2025 4,877 KSEK, across 6 filed years.
What you'd build and work with
Read from their job ads- Building (problem type)No data for this company yet
- StackNo data for this company yet
- Role shapeNo data for this company yet
- SectorShopping & marketplacesRead from this company's own description, because its industry tags (saas) name no market: they say only that it sells software. Self-reported, so it is the company's own account of what it does.
- Engineering reputationRead from what they publishGitHub: goalplanOrganization confirmed as @goalplan. Its activity has not been read yet.
Hiring practicalities
Read from their job ads- Open rolesNo data for this company yet
- Working languageSwedish siteI hold no job-ad text for this company, so this is read from their own site: their website declares itself Swedish. That is a proxy, not a statement about the working language. Checked against the 222 companies where I have both, it agrees about 9 times in 10, and the way it fails is a company running an English site while hiring only in Swedish.
Fit and mission
Worked out from facts I hold- Fit (chaos or structure)Chaosfounded 2011 (15 years ago), ~6 employees, Seed stage. Age, size and stage combine into the read.
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Worked out from facts I holdEach shows why. Not a recommendation.
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Work here?
Nobody has answered yet. Same questions for every company.
Answer for this companyWrong about Goalplan?
The address, the headcount, the logo, a role that closed. Tell me which and I will fix it.