Baby Journey
Stockholm area, Sweden · est. 2019 · website ↗
Registered as Baby Journey AB
Baby Journey is one of the hottest baby-tech companies in Scandinavia. Our mission is to build a data-driven digital universe supporting pregnant women, parents and families with everything there is to know about pregnancy, childbirth and the daily life with kids. Through our mobile app, www.babyjourney.se, as well as our social media channels, we also help companies to build brand awareness towards Baby Journey's users and followers.
Filed financials
Filed with a public registryFiled with Bolagsverket. The legal entity, not the group.
| Fiscal year | Revenue | Result | Employees | Cash | Equity | Total assets | Flags |
|---|---|---|---|---|---|---|---|
| FY2025 | 39 MSEK | 13 MSEK | 10 | 32 MSEK | 35 MSEK | 47 MSEK | None |
| FY2024 | 25 MSEK | 3.1 MSEK | 14 | 32 MSEK | 38 MSEK | 48 MSEK | None |
| FY2023 | 20 MSEK | - | - | - | - | - | None |
| FY2022 | 16 MSEK | - | - | - | - | - | None |
Open roles right now (0)
Open when I last checked, via their own careers site. Undated.
None of the 6 read as software by title. See Other roles.
Other roles right now (6)
Titles that do not read as software.
Registered business activity (SNI)
Filed with a public registryStandard industry classification codes as filed with Bolagsverket.
Open source activity
Read from what they publishFrom the company’s own linked GitHub organization, @baby-journey.
Everything I could know about Baby Journey
A blank is a gap in my coverage.
Company health
Filed with a public registry- SurvivalEquity ratio 75%Profitable in its latest filed accounts (FY2025): revenue 39 MSEK, profit 13 MSEK, a 34% margin, revenue growth 54%. Equity ratio 75% (soliditet, the standard Swedish solvency measure): equity 35 MSEK of 47 MSEK total assets, the share of the company funded by its own capital rather than debt.
- Age7 years oldFounded 2019, 7 years ago.
- CapitalSeries ASelf-reported to the startup directory.
- Distress flagsNo data for this company yet
- GrowthShrinking, -4 (-29%)Average employees filed with Bolagsverket went from 14 in 2024 to 10 in 2025, a change of -4 people (-29%). This is a fiscal-year average from filed accounts, so it lags: it says whether the company has been adding people, not whether a role is open today. Filed revenue FY2022 15,656 KSEK to FY2025 39,230 KSEK, across 4 filed years.
What you'd build and work with
Read from their job ads- Building (problem type)No data for this company yet
- StackNo data for this company yet
- Role shapeNo data for this company yet
- SectorHealth & life scienceMapped from the industry tags this company reported to the startup directory (healthcare). Self-reported, so it is the company's own claim about its market.
- Engineering reputationRead from what they publishGitHub: baby-journey3 public repos, 24 stars, last push 7 months ago.
Hiring practicalities
Read from their job ads- Open roles6 open
- Working languageSwedish siteI hold no job-ad text for this company, so this is read from their own site: their careers page declares itself Swedish. That is a proxy, not a statement about the working language. Checked against the 222 companies where I have both, it agrees about 9 times in 10, and the way it fails is a company running an English site while hiring only in Swedish.
Fit and mission
Worked out from facts I hold- Fit (chaos or structure)Chaosfounded 2019 (7 years ago), ~18 employees, Series A stage. Age, size and stage combine into the read.
Companies like this one
Worked out from facts I holdEach shows why. Not a recommendation.
- Also Health & life science · Similar size (10 to 50) · Same age (6 to 10 years)
- Also Health & life science · Similar size (10 to 50) · Same age (6 to 10 years)
- Also Health & life science · Similar size (10 to 50) · Same age (6 to 10 years)
- Also Health & life science · Similar size (10 to 50) · Same age (6 to 10 years)
- Also Health & life science · Similar size (10 to 50) · Same age (6 to 10 years)
- Also Health & life science · Similar size (10 to 50) · Same age (6 to 10 years)
Work here?
Nobody has answered yet. Same questions for every company.
Answer for this companyOn the map
Artillerigatan 16, 114 51 Stockholm
Address from the company's own site.
Drawn by OpenStreetMap, so it only loads when you ask for it.
Wrong about Baby Journey?
The address, the headcount, the logo, a role that closed. Tell me which and I will fix it.