ALEQUI

Stockholm area, Sweden · est. 2018 · website ↗

Registered as ALEQUI Equestrian AB

ALEQUI is a data-driven mobile first brand with a mission to modernize equestrian clothing and equipment. The equestrian world is mostly occupied by legacy brands with traditional styles that haven’t changed in a long time. ALEQUI aims to challenge existing players with functional clothing, a more modern look and conscious fashion.

SurvivalThinRunway ~4 mo

The auditor flagged going concern in the FY2024 accounts: a formal statement of material uncertainty about whether the company can keep operating for the next year. It is the auditor’s judgement, not a prediction, and companies do recover from it.

CapitalPre-seed
SectorShopping & marketplaces
Age8 years est. 2018
FitChaos
Buildingcheck site
LanguageSwedish site
Open rolescheck site

Filed financials

Filed with a public registry

Filed with Bolagsverket. The legal entity, not the group.

Fiscal yearRevenueResultEmployeesCashEquityTotal assetsFlags
FY20242.5 MSEK-0.9 MSEK-0.3 MSEKunder 0.1 MSEK1.4 MSEKGoing concern note
FY20232.6 MSEK-1.9 MSEK-0.5 MSEK0.2 MSEK1.9 MSEKNone
FY20222.2 MSEK-----None
FY20211.9 MSEK-----None
FY20200.7 MSEK-----None

No open roles right now

No careers feed matched, so I cannot say whether ALEQUI is hiring.

ALEQUI’s careers page ↗

Distress flags

Filed with a public registry

Varsel notices, Kronofogden records, late filings, going-concern notes. What was filed, not a prediction.

Registered business activity (SNI)

Filed with a public registry

Standard industry classification codes as filed with Bolagsverket.

Detaljhandel via internet eller postorder med sport- och fritidsartiklar

Everything I could know about ALEQUI

A blank is a gap in my coverage.

Company health

Filed with a public registry
  • SurvivalRunway ~4 moLoss-making in its latest filed accounts (FY2024). cash 0.3 MSEK, loss 0.9 MSEK over the year (0.1 MSEK/month), revenue 2.5 MSEK, revenue growth -4%. Cash divided by that burn is ~4 months of runway. Filed facts, but the burn is the accounting result rather than true cash flow, and a funding round raised since the filing date does not show here yet.
  • Age8 years oldFounded 2018, 8 years ago.
  • CapitalPre-seedSelf-reported to the startup directory.
  • Distress flags1 flag, see abovebankruptcy (2026-03-02)
  • Growth5 filed years, see aboveFiled revenue FY2020 729 KSEK to FY2024 2,451 KSEK, across 5 filed years.

What you'd build and work with

Read from their job ads
  • Building (problem type)No data for this company yet
  • StackNo data for this company yet
  • Role shapeNo data for this company yet
  • SectorShopping & marketplacesMapped from the industry tags this company reported to the startup directory (consumergoods, marketplace, fashion). Self-reported, so it is the company's own claim about its market.
  • Engineering reputationRead from what they publishNo data for this company yetCompany websites plus the public GitHub API. Broader discovery via GitHub search would need an API token.

Hiring practicalities

Read from their job ads
  • Open rolesNo data for this company yet
  • Working languageSwedish siteI hold no job-ad text for this company, so this is read from their own site: their website declares itself Swedish. That is a proxy, not a statement about the working language. Checked against the 222 companies where I have both, it agrees about 9 times in 10, and the way it fails is a company running an English site while hiring only in Swedish.

Fit and mission

Worked out from facts I hold
  • Fit (chaos or structure)Chaosfounded 2018 (8 years ago), ~6 employees, Pre-seed stage. Age, size and stage combine into the read.

Companies like this one

Worked out from facts I hold

Each shows why. Not a recommendation.

Work here?

Nobody has answered yet. Same questions for every company.

Answer for this company

Wrong about ALEQUI?

The address, the headcount, the logo, a role that closed. Tell me which and I will fix it.

Something wrong about ALEQUI?

What kind?
Or email adulorier@gmail.com.

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