Adding Insight
Stockholm area, Sweden · est. 2015 · website ↗
Registered as Adding Insight AB
Strengthening organizations by adding insight and helping to get things done. Consulting in digital analytics with a focus on the Google product suite (Google Analytics, Google Optimize, Google Tag Manager). Implementing tools, helping organizations grow in the digital marketing field and analyzing the results for further growth.
Filed financials
Filed with a public registryFiled with Bolagsverket. The legal entity, not the group.
| Fiscal year | Revenue | Result | Employees | Cash | Equity | Total assets | Flags |
|---|---|---|---|---|---|---|---|
| FY2025 | 5.1 MSEK | 0.7 MSEK | 4 | 1.7 MSEK | 1.8 MSEK | 2.7 MSEK | None |
| FY2024 | 3.7 MSEK | 0.2 MSEK | 4 | 1.3 MSEK | 1.5 MSEK | 2.2 MSEK | None |
| FY2023 | 4.0 MSEK | -0.2 MSEK | 4 | 0.8 MSEK | 1.7 MSEK | 2.4 MSEK | None |
| FY2022 | 4.9 MSEK | 0.4 MSEK | 4 | 2.0 MSEK | 2.4 MSEK | 3.2 MSEK | None |
| FY2021 | 6.1 MSEK | 1.4 MSEK | 4 | 2.3 MSEK | 2.4 MSEK | 4.0 MSEK | None |
| FY2020 | 3.6 MSEK | 1.0 MSEK | 3 | 2.1 MSEK | 1.7 MSEK | 2.8 MSEK | None |
| FY2019 | 3.0 MSEK | - | - | - | - | - | None |
| FY2018 | 1.8 MSEK | - | - | - | - | - | None |
No open roles right now
No careers feed matched, so I cannot say whether Adding Insight is hiring.
Adding Insight’s careers page ↗Registered business activity (SNI)
Filed with a public registryStandard industry classification codes as filed with Bolagsverket.
Everything I could know about Adding Insight
A blank is a gap in my coverage.
Company health
Filed with a public registry- SurvivalEquity ratio 67%Profitable in its latest filed accounts (FY2025): revenue 5.1 MSEK, profit 0.7 MSEK, a 14% margin, revenue growth 38%. Equity ratio 67% (soliditet, the standard Swedish solvency measure): equity 1.8 MSEK of 2.7 MSEK total assets, the share of the company funded by its own capital rather than debt.
- Age11 years oldFounded 2015, 11 years ago.
- CapitalSeedSelf-reported to the startup directory.
- Distress flagsNo data for this company yet
- GrowthSteadyAverage employees filed with Bolagsverket went from 4 in 2024 to 4 in 2025, effectively unchanged. This is a fiscal-year average from filed accounts, so it lags: it says whether the company has been adding people, not whether a role is open today. Filed revenue FY2018 1,810 KSEK to FY2025 5,081 KSEK, across 8 filed years.
What you'd build and work with
Read from their job ads- Building (problem type)No data for this company yet
- StackNo data for this company yet
- Role shapeNo data for this company yet
- SectorConsultancy & StudiosRead as a business model rather than an industry: a filed consulting activity code and this company's own description of client work agree, so the industries in its tags are domains it serves rather than a business it is in.
- Engineering reputationRead from what they publishNo data for this company yetCompany websites plus the public GitHub API. Broader discovery via GitHub search would need an API token.
Hiring practicalities
Read from their job ads- Open rolesNo data for this company yet
- Working languageSwedish siteI hold no job-ad text for this company, so this is read from their own site: their website declares itself Swedish. That is a proxy, not a statement about the working language. Checked against the 222 companies where I have both, it agrees about 9 times in 10, and the way it fails is a company running an English site while hiring only in Swedish.
Fit and mission
Worked out from facts I hold- Fit (chaos or structure)Chaosfounded 2015 (11 years ago), ~6 employees, Seed stage. Age, size and stage combine into the read.
Companies like this one
Worked out from facts I holdEach shows why. Not a recommendation.
- Also Consultancy & Studios · Similar size (under 10) · Same age (over 10 years) · Also client work rather than one product
- Also Consultancy & Studios · Similar size (under 10) · Same age (over 10 years) · Also client work rather than one product
- Also Consultancy & Studios · Similar size (under 10) · Same age (over 10 years) · Also client work rather than one product
- Also Consultancy & Studios · Similar size (under 10) · Same age (over 10 years) · Also client work rather than one product
- Also Consultancy & Studios · Similar size (under 10) · Same age (over 10 years) · Also client work rather than one product
- Also Consultancy & Studios · Similar size (under 10) · Same age (over 10 years) · Also client work rather than one product
Work here?
Nobody has answered yet. Same questions for every company.
Answer for this companyOn the map
Herkulesvägen 9, 135 47 Tyresö
Address as filed with Bolagsverket.
Drawn by OpenStreetMap, so it only loads when you ask for it.
Wrong about Adding Insight?
The address, the headcount, the logo, a role that closed. Tell me which and I will fix it.